Shoestring Services & Pricing Strategy development
A plan you can actually run.
A tailored strategy, written by people who've launched and scaled companies themselves, with an implementation guide so it doesn't just sit in a folder.
- Price
- From $499 per strategy
- All five
- $1,599
- Turnaround
- Usually 2 to 4 weeks
- Payment
- One-off, no contract. The strategy is yours.
Choose your strategy
Each one is built around your goals, your audience and your stage.
Go-to-market
A blueprint for launching a new product or service, built to make the market entry count.
$499Marketing
For lifting your market presence or changing your marketing focus, with a detailed plan to get there.
$499Content
A roadmap for valuable, consistent content that attracts and keeps a clearly defined audience.
$499Social media
How to use each platform to reach your marketing and brand goals, and grow engagement.
$499Brand guidelines
One consistent visual and written identity, for a new brand or a rebrand.
$499All inclusive
Every section of the five strategies above, plus budget, timeline and KPIs.
$1,599
What's in each strategy
Go-to-market
Market analysis, target customer segments, value proposition and messaging, positioning, pricing, sales and distribution channels, marketing plan, budget, revenue projections, success metrics, timeline, and risks and contingencies.
Marketing
Executive summary, market analysis, target audience, goals, value proposition and brand positioning, content strategy, digital marketing strategy, sales and marketing alignment, budget, metrics and KPIs, implementation timeline and risk management.
Content
Executive summary, goals, audience analysis, content audit, gaps and opportunities, themes and topics, types and formats, creation process, distribution channels, promotion, metrics and KPIs, and budget.
Social media
Executive summary, goals, audience analysis, competitor analysis, social media audit, platform strategy, content strategy and calendar, engagement, growth, monitoring and listening, and budget.
Brand guidelines
Brand story, vision and mission, core values, voice and tone, copywriting and editorial guidelines, visual identity, do's and don'ts, brand applications, and guidelines for social media, email signatures and packaging.
How it works
Research first, then a plan, then help putting it to work.
Step 1
A 30-minute consultation
You tell us where you're at. We tell you honestly which strategy you need, or if you need one at all.
Step 2
Discovery call
A deep-dive call on your vision, goals and challenges, then research into your market, competitors and industry.
Step 3
Strategy drafting
We write your strategy, built around your goals, your audience and your stage.
Step 4
Review call and editing
We walk you through the draft, take your feedback and refine it.
Step 5
Final strategy delivery
You receive the finished strategy, with clear steps, tools and timelines. It's yours to keep.
Step 6
Implementation follow-up
A follow-up call to talk through implementation and answer your questions as you put it to work.
One-off fee. No contract and no recurring payments.
What clients say
"Shoestring showed great creativity and their ideas contributed immensely toward the success of our product in a very competitive market. We highly recommend them for promotional planning. They do come up with great ideas."
Helmut Thorei M.D.The Marinex Group
Common questions
How long does it take?
Usually 2 to 4 weeks, depending on the complexity of your business and market.
Does it work for any industry?
Yes. Every strategy is tailored to your industry, your audience and the challenges you face.
Do you only work with startups?
No. We work with businesses at every stage, from pre-launch startups to established companies modernising their marketing.
What if we need changes?
There's a revision period after the first delivery, so the strategy matches your vision and goals.
Is there a contract or minimum commitment?
No. It's a one-off fee, with no recurring payments.
Who owns the strategy?
You do. All rights to the strategy and its content are yours once it's complete.
Ready for a clear plan?
Book a 30-minute call. We'll tell you which strategy you need, or if you need one at all.
Book a 30-minute call